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posted by Dick Larkin on March 18,2010 in Uncategorized
Will anyone use a mobile phone to plan a wedding? Probably not. Need web-based deep, rich information. – Josh Descant, Sunshine Pages
Brand recognition and reputation of the local media company has a heavy influence on the click thru rate from Google to local business #ADP
Call counts from printed directories are on the rise. Mostly attributed to rebound in economy and seasonality – Joe Walsh, Yellowbook
I’m starting to wonder if there aren’t more iPhone Apps for small businesses than there are iPhones ;-). Heavy buzz and push to mobile.
Sunshine Pages in Louisianna is aggressively combining mobile, video, sms, and search with print YP to reach active local shoppers.
In Sweeden, 5% of consumers opted out of receiving printed directory. Eniro, the main publisher anticipated twice that.
Fast Fact: 67% of local publishers have less than $2 mil in revenue. It’s a chorus of small voices that really serve communities.
posted by Dick Larkin on March 10,2010 in Uncategorized
A personal photo has vastly more credibility than stock text in local advertising. Be careful not to go “too professional”
Final Count 530 Mega Millions Lottery Tickets given to my sales team for their awesome performance March 1-8. Local Media ROCKS #HomePages
posted by Dick Larkin on March 5,2010 in Uncategorized
Bought 293 Mega Millions Lottery tickets for my sales team for their awesome performance so far this week. Jackpot is $133 million. Cool!
Go Forth and Fail. Advice to a new graduate
Posted on: 02-11-2016
A super simple referral system that really works!
Posted on: 01-5-2016
CM23 How regular people create celebrity level branding
Posted on: 02-2-2015