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How Many Thanksgiving Cards will you send?
Christmas is card season. I guess to be politically correct, the “Holiday Season” is card season. I’ll receive dozens of cards that have been mass mailed, with address stickers, simply signed in haste by someone I’ve known, or done business with. DON’T WASTE YOUR TIME! …
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Marhsall Field's Amazing Impact on Chicago
I used to think that Marshall Field was a department store (now Macy’s). Last year, my daughter, Rebecca created this documentary (with technical assistance from me) on Marshall Field, the man. She tracked down Marshall Field V, who graciously gave her an interview and some …
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Toastmasters is a Mojo Factory
I was coaching a wonderful sales rep last week who had hit a rough patch. It concerned me, because she has all the attributes of a winner, very hard working, dedicated, enthusiastic, and smart. But she was struggling in sales and was asking for help. …
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100 Top YouTube Videos in 4 Minutes
It’s easy to see why some of these videos acquired a viral following. Others, not so easy to see. The point is that our world has changed, and communication is rapid, viral, and sometimes personal. If your marketing doesn’t embrace immediacy, intimacy, and impact, it …
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Why I Chose John Baethke to be My Plumber
We built a house a mile or so from Wrigley Field in Chicago two years ago. The builder did a great job, but there were a couple of issues with the plumbing. So when looking for a plumber, I used the Google maps to find …
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Where to place advertising
When I saw this clever placement of fancy sport watches on bus straps, my first thought was that this was a really creative way to get the message out. Then I thought, “Does the average bus rider buy really expensive watches?” But upon closer inspection …
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Left Side Ding – Right Side Dong
Sometimes you can be too honest in your advertising. This is not an example of that.
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Interrupt Pattern – Make Sale
Admit it. When you started reading the sign, your pattern was interrupted. If you weren’t thinking about kittens, this at least got you to consider for a moment what a gently used kitten looks like.
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How Large Should Your Sign Be?
A few years ago when we were building our dream home near Chicago’s Wrigley Field, we had to make a decision on the size of the garage. The little cheapskate sitting on my left shoulder jabbed me with his little pitchfork and told me to …
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