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The easiest way to get non-salespeople to sell
This year, I’ve trained a few dozen non-salespeople how to get people to take action. My health care evangelists are no different than anyone else who needs to persuade but doesn’t want to be pushy. My team is mostly made up of mission-driven, recent graduates …
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3 tough interview questions everyone must pass before I hire them
Every business needs sales, and I make my living from recruiting and developing salespeople. I’ve hired winners, losers, rain makers, and boozers. It’s not just who you hire, but how you develop them once they’re on board. In 9 months, we’ve built a 32 person …
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CM007 Todd Handy on the Deseret Digital Media Phenomenon
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Few media companies have successfully embraced digital the way that Deseret Digital Media has done, and Todd Handy is leading the charge. Like a true leader, Todd is quick to share credit for Deseret’s success. As a side note, Todd was riding a bike a …
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Real Facebook Bait
Jake Edwards sent me this photo of a tub of fishing worms with a “Follow us on Facebook” logo. He sent it because he thought that it was ridiculous that a bait company wants to be followed on social media. So I checked out their …
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The BIG cost of selling to SMALL Businesses
Every few weeks I get approached by someone who has invented the next big thing for small business owners and they’re looking for a sales force. They know their product, they’re excited, now they need someone to go close the deals. The company where I …
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Speaking at Leading in Local
The fine folks at BIA/Kelsey invited me to speak at their upcoming conference LEADING IN LOCAL: SMB Digital Marketing. The conference will be held Sept. 11-13, at the Hilton Austin, in Austin, Texas. I’ve attended their conferences for 14 years and always walk away with …
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How to make sales the week between Christmas and New Years
The week between the holidays is one where about half of the workforce takes off, and the other half is working at a slower pace. Moods are better, hours are shorter, and (best of all) your competition isn’t focused. So make this week powerful. 1. …
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The REAL reasons businesses fail
is because they don’t sell enough, fast enough to cover their overhead. That’s it. The answer to almost every business problem is to sell more, faster. Should I buy that new truck, hire that intern, expand into a new market, build that website? Will it …
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Black Friday for Non-Retailers
Today is Black Friday. It’s a good thing for our economy, and a powerful view into human psychology. Retailers that have mastered the art of buying psychology have enormous lines of shoppers braving the elements to get in when the doors open. It’s brilliant and …
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Two words that landed a $600,000 sale!
I’ve been researching what makes some Yellow Pages ads and local business websites highly profitable while other similar ads and web sites don’t do squat. I put it all into a 20 minute training that I teach all of my sales reps, and I got …
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