How a local community site in Michigan uses Facebook
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In the latest edition of the Commando Marketing podcast, I interview local media veteran, Tom Grubisich, the new news editor of Street Fight Magazine shares his insights on media, Facebook, and a life reporting the news. I met Tom though his awesome reporting for Street …
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Matt Coen of Second Street shares secrets of running contests and promotions
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Matt Coen, co-founder of Second Street shares his immense insights into running promotions. Second Street operates behind the scenes of many of the top newspaper, television, radio, and online media sites running contests that engage readers and users. Long before Groupon …
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CM010 Elephanti app finds inventory in brick & mortar
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In today’s interview, Lalin Jinasena, founder of Elephanti talks about attacking the massive challenge of helping brick & mortar stores use the mobile web to help customers find what you have to sell. There have been many companies that have made the attempt to gain traction …
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CM008 How a Former Yellow Pages Rep Uses Insider Knowledge to Exploit Weakness to His Clients’ Advantage
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I first met Steve Sipress when he was an outside sales rep working for Dex/AT&T in the Chicago market. When I asked him to tell me how he sells Yellow Pages advertising against the firm where I was working, he was incredibly candid about being …
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How I built an $8 million text marketing business (and you can too)
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On my first business trip to Las Vegas, I worked for Nintendo’s first licensee at the Consumer Electronics Show. The entire video game industry fit in a single tent in the parking lot of the Las Vegas Convention Center between car alarms and low rider …
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CM007 Todd Handy on the Deseret Digital Media Phenomenon
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Few media companies have successfully embraced digital the way that Deseret Digital Media has done, and Todd Handy is leading the charge. Like a true leader, Todd is quick to share credit for Deseret’s success. As a side note, Todd was riding a bike a …
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Which is more important to a restaurant, Yelp or GrubHub?
Yelp shares jumped 19% this past week after they released their quarterly earnings. Even though the company had a wider than expected loss, user engagement shows strong improvement as to local ad sales. Is the company worth $5.9 billion? Investors apparently think so based on …
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Don't confuse "What Works" with "How Quickly it Works"
I was speaking with Charles Laughlin, an analyst with BIA/Kelsey and he offered one of his typically brilliant insights. I was preparing for my presentation at the Association of Directory Publishers annual conference. My charge is to provide a positive sendoff to directory publishers and …
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Text marketing is a great alternative to Groupon
Ultimate Health and Fitness in Sandwich, IL is having a blast with their text marketing program! Julie the owner sent out her first text yesterday (after making a bet with her daughter on how fast the response would be) for $45 off a package of …
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A quick tip for beauty salons using text marketing
We’ve been carefully watching our beauty salon clients using our text marketing services and we’ve noticed a couple of very important items. Give a Gift for Subscribing When you offer a free gift as an instant reward for subscribing, you get many more subscribers. Duh! …
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