HomePages Directories

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Lisa is Magic
posted by Dick Larkin on May 9,2011 in HomePages Directories, Leadership, Text Marketing, yellow pages

Lisa is one of my publisher’s representatives. Her job is to help businesses in small towns by advertising their products and services in our community directories and service guides To the uninformed, Lisa sells advertising, but don’t be deceived. She is magic. I don’t mean …
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Don't confuse "What Works" with "How Quickly it Works"
posted by Dick Larkin on April 24,2011 in BIA/Kelsey Group, HomePages Directories, Mobile, Text Marketing, yellow pages

I was speaking with Charles Laughlin, an analyst with BIA/Kelsey and he offered one of his typically brilliant insights. I was preparing for my presentation at the Association of Directory Publishers annual conference. My charge is to provide a positive sendoff to directory publishers and …
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Text marketing is a great alternative to Groupon
posted by Dick Larkin on March 24,2011 in HomePages Directories, Mobile, Text Marketing, yellow pages

Ultimate Health and Fitness in Sandwich, IL is having a blast with their text marketing program! Julie the owner sent out her first text yesterday (after making a bet with her daughter on how fast the response would be) for $45 off a package of …
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Why I hire people without sales experience, too
posted by Dick Larkin on November 7,2010 in Does NOT Suck, Funny Stuff, HomePages Directories

Somebody asked me why I hire people without sales experience. This picture says it better that I ever could.
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Two words that landed a $600,000 sale!
posted by Dick Larkin on August 13,2010 in Creative Marketing, Does NOT Suck, HomePages Directories, sales, yellow pages

I’ve been researching what makes some Yellow Pages ads and local business websites highly profitable while other similar ads and web sites don’t do squat. I put it all into a 20 minute training that I teach all of my sales reps, and I got …
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My Biggest Regret (Argh!)
posted by Dick Larkin on August 9,2010 in Creative Marketing, Does NOT Suck, HomePages Directories, sales

A few weeks ago, I attended my 25th college reunion at Notre Dame. As I reconnected with my former classmates, I was sick to my stomach. It wasn’t just the beer and bratwurst, although, that was a contributing factor. I was sick over the realization …
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10 Reasons Businesses Advertise with HomePages Directories
posted by Dick Larkin on August 9,2010 in Does NOT Suck, HomePages Directories, yellow pages

Why do more than 45,000 small businesses invest their hard earned money in HomePages Directories? 1. Businesses struggle for one reason, and one reason only. Not enough profitable customers. The HomePages brings in customers who are ready, willing, and able to buy. 2. People only …
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