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Weddings and the Yellow Pages
Do you know how many upcoming weddings there are in your home town? Probably more than you think. According to the CDC (isn’t it interesting that the government branch that tracks weddings is the Center for Disease Control?) there are 8 weddings for every 1,000 …
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Social Media Marketing for Directory Publishers
The entire business community is shifting toward social media to connect with customers and build loyalty. My good friend and the guy who really opened my eyes to video seo has assembled a very impressive suite of tools for anyone who provides advertising services. He’s …
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Which neighborhood do you target?
The demand for local targeting continues to increase, and the technology is becoming increasingly sophisticated. Casey Squire of Geomentum a new agency focusing on hyper-local advertising described a Chicago client that analyzed their customer base and found that they should be advertising in a western …
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Insights Where Good Ideas Come From from Steven Johnson
We like to think of flashes of brilliance making great new ideas. instead, the slow hunch is much more real. Time and again, we find that great ideas are networks of other ideas. He writes and speaks about the value of 20% time where employees …
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Black Friday for Non-Retailers
Today is Black Friday. It’s a good thing for our economy, and a powerful view into human psychology. Retailers that have mastered the art of buying psychology have enormous lines of shoppers braving the elements to get in when the doors open. It’s brilliant and …
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The landscaper's text marketing opportunity
With the launch of our text marketing program, I was coaching a group of our sales reps on ways that small businesses could benefit from building an opt-in text marketing list. Let’s take the example of Farnsworth Landscape and Garden, a typical small business landscaping …
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Two words that landed a $600,000 sale!
I’ve been researching what makes some Yellow Pages ads and local business websites highly profitable while other similar ads and web sites don’t do squat. I put it all into a 20 minute training that I teach all of my sales reps, and I got …
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My Biggest Regret (Argh!)
A few weeks ago, I attended my 25th college reunion at Notre Dame. As I reconnected with my former classmates, I was sick to my stomach. It wasn’t just the beer and bratwurst, although, that was a contributing factor. I was sick over the realization …
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Descrating the flag or brilliant marketing?
In a small housing development near my home in Carlsbad, California, a Realtor uses some creative marketing to reach into the community. On the Fourth of July (Independence day in the USA) this Realtor places small American flags at the end of every driveway. Attached …
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How to Write the World's Best Sales Question
I was listening to Jeffrey Gitomer’s excellent audio book The Little Red Book of Sales Answers, and came away with a real gem. In one section, he covers the best questions to ask a prospect, and from that I crafted my own to fit our …
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