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The BIG cost of selling to SMALL Businesses
Every few weeks I get approached by someone who has invented the next big thing for small business owners and they’re looking for a sales force. They know their product, they’re excited, now they need someone to go close the deals. The company where I …
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What the new Gmail Tabs Mean to Marketers
Google made a quiet change last week for everyone using Gmail. I don’t remember hearing an announcement, but I did see a pop up window the other day when I logged into my Gmail account. The change is very simple and does a great job …
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Wham, Bam, Thank You, Uncle Sam!
The illegal fireworks going off around Chicago were so noisy this week that it was hard to hear the illegal gunshots. On the afternoon of July Fourth, my wife, Deborah wanted to go to Navy Pier and watch Chicago’s fireworks up close. I can’t …
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Speaking at Leading in Local
The fine folks at BIA/Kelsey invited me to speak at their upcoming conference LEADING IN LOCAL: SMB Digital Marketing. The conference will be held Sept. 11-13, at the Hilton Austin, in Austin, Texas. I’ve attended their conferences for 14 years and always walk away with …
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What Pope Francis taught me
I saw this last week and wanted to share it with you. The top photo shows the crowd at the Vatican 8 years ago welcoming Pope Benedict. The second photo shows the crowd this year welcoming Pope Francis. Notice anything different?
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My Master Plan
Any questions?
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Herb Gordon (1938-2013)
I received an email from Nancy Augustine that Herb Gordon passed away. Dang. I know the circle of life and all that stuff, but Herb’s passing makes me think that we’re down one genuinely nice, thoughtful, intelligent gentleman. In the heyday of the YPcommando newsletters, …
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Three Little Mistakes that will Kill your Text Marketing
Podcast: Play in new window | Download
The recorded video will be posted here shortly. http://www.homepagesdirectories.com/training/wp-content/uploads/2012/01/2012-01-10-14.04-Three-Fatal-Mistakes-that-will-KILL-your-text-Marketing-program.wmv
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Steve Jobs' Commencement Address
You might wonder what a commencement address from a college drop out has to do with marketing, but it has EVERYTHING to do with marketing. Marketing is the transference of emotion. In particular, the transference of PASSION. Follow your passion regardless of the detractors. The …
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How a Vegas stock broker outplayed the entire Yellow Pages Industry
(from the YPcommando archives. First published November 16, 2004) Our story begins in February 1996. Yahoo had just gone public. Stockbroker, Dane Madsen had just moved to Las Vegas to open an office for Sutro & Co, Inc. Dane was having trouble securing a office …
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