CM003 Where SMBs Plan to Spend Advertising Dollars This Year
On average, small and medium sides businesses report that they intend to INCREASE their advertising dollars by 10% over 2013.
They are very optimistic.
Newspapers are losing traction with SMBs at a concerning rate.
Digital spending is rising significantly. From 15% of ad spend is up to 19%. Still a small slice of the total ad spend.
Facebook rules where SMBs spend their digital advertising dollars.
85% of SMBs say that mobile is important, but only 19% are actually doing it. So if you sell to SMBs, there’s pent up demand for a high quality service.
Deals are languishing. Groupon and Living Social losing support from businesses that have tried the service.
Showrooming is not a big concern to SMBs. Below is a link to the survey results.