Herb Gordon (1938-2013)

I received an email from Nancy Augustine that Herb Gordon passed away.  Dang.

I know the circle of life and all that stuff, but Herb’s passing makes me think that we’re down one genuinely nice, thoughtful, intelligent gentleman.

In the heyday of the YPcommando newsletters, I always portrayed Herb using a photo of the Pope and the caption, “Herb Gordon (not pictured here).”  He was a great sport about it, and we always had a good laugh together.  He told me that he loved the silliness of it.

Here’s one for the road, old pal.  Happy trails…

Herb Gordon (not pictured here)

Herb Gordon (not pictured here), retired president and CEO of the Association of Directory Marketing (ADM), passed away unexpectedly of a heart attack on Saturday, May 4, 2013.  Herb is survived by his wife, Annemarie, three sons, nine grandchildren, two sisters, and a large extended family.

Herb led ADM for eighteen years, retiring in June 2009.  During his tenure, he served on the Boards of ADM, the Yellow Pages Association (now Local Search Association), and Association of Directory Publishers – the only person in the industry to serve on all three boards.  Previously, he held senior management positions at Ketchum Communications, including president, Ketchum Yellow Pages, and executive vice president, Ketchum Specialized Services, and was a member of the company’s executive committee and board of directors.

Herb was a graduate of Tufts University and the Harvard Business School Advanced Management Program.  He served as a U.S. Air Force missile officer from 1960 to 1965, serving on the country’s first inter-continental ballistic missile unit.

Following retirement, Herb continued to write the NMD Flash newsletter.  He enjoyed finding articles of interest for readers and kept up to date with the industry.  In his spare time, Herb played tennis, cheered on Pittsburgh sports teams, traveled, played bridge, researched WWII history and enjoyed gardening.

  1. Jacquelin BickelMay 8,13

    Well put Dick. We have indeed lost one of the good ones and he will be missed!

  2. Dick LarkinMay 8,13

    thanks for your note, Jacqui. He will certainly be missed.

    • Jarod BolesApril 7,14

      He was the best man I ever knew. He would always come to my hockey games and cheer me on. He would always send you so many e-mails that I am sure you are all aware of. He was always so fun to be with. I really miss you so much Pop Pop.

  3. Jarod BolesApril 7,14

    I would like to thank all of the companies he was ever with, for getting him where he was. He was very successful. I wish I could meet all the companies and thank you guys for making my grandfather who he was.

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