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Steve Jobs' Commencement Address

You might wonder what a commencement address from a college drop out has to do with marketing, but it has EVERYTHING to do with marketing.

Marketing is the transference of emotion.  In particular, the transference of PASSION.

Follow your passion regardless of the detractors.

The bad news is that you will never be the next Steve Jobs.  You can only be the next YOU.

You will fail.  Probably often.

But even if you never find “success” whatever the hell that is, you will have lived a life worth living.

Steve, thanks for the inspiration.

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