Shhh, don't tell anyone
Sometimes I speak with business owners who brag about not advertising or marketing their business as if it is a sign of success.
Here’s the thing.
If you don’t tell a prospective customer about your years of experience, premium products, warranties and guarantees, certifications, insurance, and state of the art equipment,
Then you’re no different than the guy who will work for food.
Actually, he’s cheaper. So you lose to a loser.