What's the REAL risk?
Presidents Day, and many other quasi holidays are often slow times for restaurants that serve business lunches.
The restaurant is open, but their business is 50% lower than on a typical day.
Offering an outrageous deal to loyal customers to bring them in can turn a near certain bad day around.
Even if the restaurant only breaks even on the offer such as a two-for-one entree or other high cost incentive, the ancillary benefit of drinks, sides, and desserts help.
The REAL risk isn’t that the offer will be too generous, but that the restaurant is empty, the staff is unengaged, and the entire vibe is down.
If your business thrives on momentum, pull out all stops to get it moving, because the best way to bring in a crowd tomorrow is to serve a crowd today.