Which neighborhood do you target?
The demand for local targeting continues to increase, and the technology is becoming increasingly sophisticated.
Casey Squire of Geomentum a new agency focusing on hyper-local advertising described a Chicago client that analyzed their customer base and found that they should be advertising in a western and north shore suburb to reach more of the ideal clients.
This struck me as a fundamental need for successful local targeting.
My take on this is that they are advertising where customers live, not where they work.
The undisclosed advertiser must serve these customers during their workday in downtown Chicago, but the customers are open for advertising during their off hours.