Kickoff of interactive Local Media 2010
I’m at the Hyatt regency Santa Clara attending BIA/Kelsey Group’s Interactive Local Media conference where the movers and shakers of local media are charting strategies for small business.
I just bumped into Neg Norton (not pictured here), President of the Yellow Pages Association who told me that recent research is showing a steady increase in call counts from print Yellow Pages.
His 10 second take was that as the economy has improved, the leads delivered from traditional media have increased.
More to come from the conference.