Two words that landed a $600,000 sale!

I’ve been researching what makes some Yellow Pages ads and local business websites highly profitable while other similar ads and web sites don’t do squat.

I put it all into a 20 minute training that I teach all of my sales reps, and I got a great story to tell.

My rock star, Lindsey followed my advice and designed the attached ad.  It was placed on the back outside cover of the DeForest, Wisconsin HomePages, a small community directory that is direct mailed to about 6,000 families and businesses.

His ad was about $3,000 for the year.

A few weeks ago, Lindsey got an excited call from the business owner who authorized her to sign him up for every open placement in all Wisconsin area books where he works.

The reason he so willingly made Lindsey’s month was that he had landed a $600,000 job because of two words in the ad.

Two little words that Lindsey used.

At least 90% of the people who have not gone through my training will guess the wrong two words.

Don’t be embarrassed if you get it wrong.  It took me 20 years to get it right.

BadgerlandEnter a comment with your guess.  I’ll select one winner for a gourmet foods gift pack.

  1. Mick IsaacsNovember 8,10

    This was a tough one I probably did get it “Apartment complexes”

    Runner ups

    Locally Owned and operated
    Using the words Trust and Honest
    Residential and commercial
    Deforest and Windsor

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