The Best Yellow Pages Ad in America
I just got back from an outstanding conference of the Association of Directory Publishers. It was their 113th annual conference, which is pretty amazing.
The ad pictured above published in the Business Directories of Texas Rockwall directory was selected by the ADP members as the best Yellow Pages ad of the year.
It’s a good ad. They’re a good, local publisher.
But will it drive business for the dentist?
Actually, it will drive business. Quite a lot of it.
For all the wonderful aspects of social media, tweets, craigslist, Angie’s List, and so on, a well developed ad in a credible local directory still works.
So why do you think this ad was the winner?
Here’s a link to a larger version. http://bit.ly/agXLQy
Congratulations to Paul and Gina Gray, owners of the Business Directories of Texas. It’s quite an honor bestowed, and it couldn’t have gone to a more delightful couple.