Yellow Pages Group Rebrands itself
Yellow Pages Group in Canada shook the local marketing industry to its core with a wild and crazy rebranding strategy.
Or maybe they updated their logo.
I do like the fresh look, but am not quite clear how that constitutes rebranding.
They do a really nice job in Canada of promoting their directories, yellowpages.ca, their other vertical directories and so on.
Trying to shake the stodgy image of the print directories with cool mobile apps.