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Yellow Pages Group Rebrands itself

Yellow Pages group

Yellow Pages Group in Canada shook the local marketing industry to its core with a wild and crazy rebranding strategy.

Or maybe they updated their logo.

I do like the fresh look, but am not quite clear how that constitutes rebranding.

They do a really nice job in Canada of promoting their directories, yellowpages.ca, their other vertical directories and so on.

Trying to shake the stodgy image of the print directories with cool mobile apps.

  1. LawrenceMarch 26,10

    What a battle they are in for. Traditional services like construction have seen use of the yellow pages end among their core clientele. Personally I don’t even know where my phone book is — if I have one. Canada 411 (which they have now acquired) is one of the slowest directory sites and when faced with competition like google… they don’t have a hope. I’d be putting their stock on the sell list.

    Good luck to them though.

    L

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