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An Amazing Look Back at '09
I’m talking about 1909. Hard to believe it was only 100 years ago. There’s a good chance that you know someone who was alive then and just turned 100. Here are some statistics for the Year 1909! The average life expectancy was 47 years. Only …
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How Not to Name Your Charity Event
Naming your charity event is one of the most important steps toward making it successful. A great name involves the cause you’re promoting and the activity involved. An example of a well named event is: Susan G. Komen Race for the Cure – a world-wide …
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SuperGuarantee replaces Idearc's Albany Community Guide
Idearc’s SuperGuarantee (not pictured here) Next time the Verizon Albany, NY Yellow Pages is delivered to your door, it will be missing the red section called Community magazine that has maps of the area and profiles of local landmarks along with contact information. Idearc Media …
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You say Woollongong, I say Wollongong
You say Tomato, I say To- mah-to An article in the Illawarra Mercury News (Australia) identified several misspellings in the most recent edition of the Sensis Yellow Pages. The town Wollongong was mistakenly spelled Woolongong. Oops! This is not to be confused with Woolen Gone …
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The BEST Marketing for a Beauty Salon
I recently spoke with Steve (not pictured here), owner of a beauty salon in northern Wisconsin about local marketing. He told me that he recently hired some talented stylists, and needed to drum up business for them. He looked through the Yellow Pages and saw …
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Why People Under 25 Don't Use the Yellow Pages
A common argument used to “prove” that the Yellow Pages are dying is the perception that people under 25 do not use the Yellow Pages. The argument goes like this . . . Ask anyone under age 25 if they use the Yellow Pages, and …
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