Are you "bearly" marketing?
So many business owners consider cutting back their marketing expenditures during a recession.
But they hope to grow their business.
But they don’t advertise or aggressively market.
And they wonder why times are tough.
Look, there’s no secret to business. it is a tough world. But if you entered into a fight and cowered in the corner hoping not to be knocked out, you’d have no chance of winning (or surviving).
These kids want to catch a bear, but they’re using too small of a trap, and too little bait.
It doesn’t end well.
Neither do businesses who play defense.
Go hard, or go home.