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A really, really cool "Phone Book"
Thanks to friend, and fellow local / social marketing enthusiast, Sebastien Provencher for pointing me to this video. There is a thoughtful post on his site by Annie Bacon, a freelance video game designer on the implications of print married with technology in the minds …
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Substantial Penalty for Early Withdrawal
When I was knee deep in local online marketing as President of Weblistic (prior to our acquisition by Spot Runner), the rate of advertiser churn was perhaps the biggest challenge of the business. We were able to sell quite well, but small business advertisers buying …
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You're feeling hungry . . . very hungry
This is a good way to cut down on the catering expenses.
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Have we reached the end of our shelf life?
I received the following note from Bill Emerson (not pictured here), a former directory publisher who has some great recommendations. Have we reached the end of our shelf life? If yes, its been a great run, beginning for me in 1959 working for NW Bell …
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Beating the bushes
Winners never quit (they just find weaker competitors).
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An apology to Jeffrey Gitomer
Recently, Jeffrey Gitomer, a famous sales trainer, author, and speaker posted the above photo on his Facebook fan page with the caption . . . People are filling their recycling bins with these books. I wonder why they aren’t using them. How do you access …
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The iMporTanCe of FONT SIZES
Your selection of font sizes in your ad can alter the message significnatly. YOUR selection of font sizes in your ad can alter the message significantly. Your selection of font sizes in your ad can alter the message SIGNIFICANTLY.
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Once I found a dollar in my sofa
I wonder if it was in small unmarked bills, or perhaps quarters.
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Yellow Pages ads NEED these two things to work
Gather ’round boys and girls. The Commando’s going to let you in on a little secret. Yellow Pages ads that are created by traditional advertising agencies or non-Yellow Pages marketing firms almost always fail to generate great results because they don’t have the proper balance …
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